(c)  In order to spread awareness about AB-PMJAY, a comprehensive media and outreach strategy has been developed, which inter-alia includes use of print media, electronic media, social media platforms, traditional media, IEC materials, and outdoor activities. Training in this regard has been imparted to officials in charge of IEC activities in State health Agencies in the month of November, 2018. 

• The Family Heath Folders are being given to ASHAs. The ASHA uses Family Health Folders and Community Based Assessment Checklist to undertake population enumeration and assessment of all individuals aged 30 years and above through home visits. As part of this activity ASHA builds community awareness on life style modification and mobilizes families to avail screening services at the HWC closest to the family. 

• ASHAs with the support of Village Health Sanitation and Nutrition Committee are expected to play a critical role in delivery of comprehensive primary health care services by demand generation for HWCs. The operational guidelines have also specified awareness building through community-based health promotion/IEC activities such as campaigns, distribution of print materials, through folk programs/nukkad nataks, rallies etc. 

• It is also compulsory for all the Health and Wellness Centres to prominently display services provided to the patients as citizen€s charter for community awareness.