A maternal and child health service in India ARMMAN’s demonstrated success with Mitra has led the Ministry of Health & Family ...
A maternal and child health service in India
ARMMAN’s demonstrated success with Mitra has led the Ministry of Health & Family Welfare to invite us to manage Kilkari & Mobile Academy from 2019 to 2021, with provision for extension.
Kilkari is a mobile health education service that provides pregnant women, new mothers, and their families with timely, accessible, accurate and relevant information about Reproductive, Maternal, Neonatal and Child health. It aims to improve families’ knowledge and uptake of life-saving preventative health practices.
Kilkari uses IVR technology to deliver time-sensitive audio information directly to families’ mobile phones. Calls cover the critical time period – where the most deaths occur from the 2nd trimester of pregnancy until the child is one year old (72 weeks).
Subscribers receive one pre-recorded call per week, linked to the woman’s stage of pregnancy or the child’s age. Calls are currently available in 5 languages (Hindi, Bihari, Oriya, Assamese, Bengali).
Kilkari has been implemented successfully over the past three years. It has reached over 9 million women across 13 states and currently has 2.1 million active users.
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