Department of Health and Family Welfare Issue Ayushman Cards

 Department of Health and Family Welfare Issue  Ayushman Cards

(a) & (b) Ayushman Bharat - Pradhan Mantri Jan Arogya Yojana (AB-PMJAY) is an entitlement-based scheme. The beneficiaries are identified from the Socio Economic Caste Census database as per the identified criteria and are issued e-cards upon verification. As on 04.02.2019, 1.20 crore beneficiaries have been issued e-cards.
Health+and+Family+Welfare+Issue+Ayushman+Cards
(c)  In order to spread awareness about AB-PMJAY, a comprehensive media and outreach strategy has been developed, which inter-alia includes use of print media, electronic media, social media platforms, traditional media, IEC materials, and outdoor activities. Training in this regard has been imparted to officials in charge of IEC activities in State health Agencies in the month of November, 2018. 

The steps taken by the Government to make common people aware about the features of Health and Wellness Centres under Ayushman Bharat are at annexure. 
Annexure 
Steps taken by the Government to make common people aware about the features of Health and Wellness Centres 

The Ayushman Bharat Operational guidelines for Comprehensive Primary Health Care through HWCs specify the following activities to make common people aware of the care delivered through Health and Wellness Centres- 
  • The Family Heath Folders are being given to ASHAs. The ASHA uses Family Health Folders and Community Based Assessment Checklist to undertake population enumeration and assessment of all individuals aged 30 years and above through home visits. As part of this activity ASHA builds community awareness on life style modification and mobilizes families to avail screening services at the HWC closest to the family. 
  • ASHAs with the support of Village Health Sanitation and Nutrition Committee are expected to play a critical role in delivery of comprehensive primary health care services by demand generation for HWCs. The operational guidelines have also specified awareness building through community-based health promotion/IEC activities such as campaigns, distribution of print materials, through folk programs/nukkad nataks, rallies etc. 
  • It is also compulsory for all the Health and Wellness Centres to prominently display services provided to the patients as citizen€s charter for community awareness. 
For easy recognition by the community, MoHFW has also shared with states Design Manual for the façade of HWC to plan for customized branding for HWC. Videos on Health and Wellness Centres component of Ayushman Bharat have been developed and several states are also developing context specific IEC material for the same.

Will the Minister of HEALTH AND FAMILY WELFARE be pleased to state: 
  • (a) whether it is a fact that the Government has distributed/is distributing Ayushman Bharat cards; 
  • (b) if so, the number of Ayushman Bharat cards distributed so far; and 
  • (c) the steps taken by the Government to make common people aware about the features of Ayushman Bharat? 
GOVERNMENT OF INDIA 
MINISTRY OF HEALTH AND FAMILY WELFARE 
DEPARTMENT OF HEALTH AND FAMILY WELFARE 

LOK SABHA 
UNSTARRED QUESTION NO. 1095 
TO BE ANSWERED ON 08TH FEBRUARY, 2019 

AYUSHMAN CARDS 

1095. SHRI MANSUKHBHAI DHANJIBHAI VASAVA
          SHRI RAM TAHAL CHOUDHARY 

THE MINISTER OF STATE IN THE MINISTRY OF HEALTH AND FAMILY WELFARE 
(SHRI ASHWINI KUMAR CHOUBEY) 
*****

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