National Nutrition Mission (POSHAN Abhiyan) - Beti Bachao Beti Padhao

National Nutrition Mission (POSHAN Abhiyan)

National Nutrition Mission was launched as an expansion of Beti Bachao Beti Padhao programme by Prime Minister Narendra Modi at Jhunjhunu in Rajasthan on the occasion of the International Women’s Day on March 8, 2018. The main objectives of this scheme are to attain proper nutritional status among children from 0-6 years, adolescent girls, pregnant women and lactating mothers in a timely manner; reduce stunting, under-nutrition, and anaemia among young children, women, and adolescent girls; and lowering low birth weight by at least 2% per annum.



The trend of decline in the Child Sex Ratio (CSR), defined as number of girls per 1000 of boys between 0-6 years of age, has been unabated since 1961. The decline from 945 in 1991 to 927 in 2001 and further to 918 in 2011 is alarming. The decline in the CSR is a major indicator of women dis-empowerment. CSR reflects both, pre-birth discrimination manifested through gender biased sex selection, and post birth discrimination against girls. Social construct discriminating against girls on the one hand, easy availability, affordability and subsequent misuse of diagnostic tools on the other hand, have been critical in increasing Sex Selective Elimination of girls leading to low Child Sex Ratio.

Since coordinated and convergent efforts are needed to ensure survival, protection and empowerment of the girl child, Government has announced Beti Bachao Beti Padhao (BBBP) initiative. The Beti Bachao, Beti Padhao (BBBP) Scheme has been introduced in October, 2014 to address the issue of declining Child Sex Ratio (CSR). The Scheme was launched on 22ndJanuary, 2015 at Panipat in Haryana. It is a tri-ministerial effort of Ministries of Women and Child Development, Health & Family Welfare and Human Resource Development.

  • Implement a sustained Social Mobilization and Communication Campaign to create equal value for the girl child & promote her education. 
  • Place the issue of decline in CSR/SRB in public discourse, improvement of which would be a indicator for good governance. 
  • Focus on Gender Critical Districts and Cities low on CSR for intensive & integrated action. 
  • Mobilize & Train Panchayati Raj Institutions/Urban local bodies/ Grassroot workers as catalysts for social change, in partnership with local community/women’s/youth groups. 
  • Ensure service delivery structures/schemes & programmes are sufficiently responsive to issues of gender and children’s rights. 
  • Enable Inter-sectoral and inter-institutional convergence at District/Block/Grassroot levels. 


Mass Communication Campaign on Beti Bachao-Beti Padhao

The programme will be initiated with the launch of “Beti Bachao, Beti Padhao”, a nation-wide campaign to increase awareness on celebrating the Girl Child & enabling her education. The campaign will be aimed at ensuring girls are born, nurtured and educated without discrimination to become empowered citizens of this country with equal rights. The Campaign will interlink National, State and District level interventions with community level action in 161 districts, bringing together different stakeholders for accelerated impact.

Multi-Sectoral interventions in 161 Gender Critical Districts covering all States/UTs low on CSR

Multi-Sectoral actions have been drawn in consultation with MoHFW & MoHRD. Measurable outcomes and indicators will bring together concerned sectors, states and districts for urgent concerted Multi-Sectoral action to improve the CSR. The States/UTs will adapt a flexible Framework for Multi-Sectoral Action through the State Task Forces for developing, implementing and monitoring State/ District Plans of Action to achieve the State/District specific monitorable targets.

Project Implementation

The Ministry of Women and Child Development would be responsible for budgetary control and administration of the scheme from the Centre. At the State level, the Secretary, Department of Women and Child Development will be responsible for overall direction and implementation of the scheme. The Structure of the Scheme is as follows:

At the National level

A National Task Force for Beti Bachao, Beti Padhao headed by Secretary, WCD with representation from concerned ministries namely Ministry of Health & Family Welfare, Ministry of Human Resource Development, National Legal Services Authority, Department of Disability Affairs and Ministry of Information & Broadcasting; Gender Experts and Civil Society representatives. The Task Force will provide guidance and support; finalize training content; review state plans and monitor effective implementation.

At the State level

The States shall form a State Task Force (STF) with representation of concerned Departments (Health & Family Welfare; Education; Panchayati Raj/ Rural Development) including State Level Services Authority and Department of Disability Affairs for Beti Bachao, Beti Padhao to coordinate the implementation of the Scheme. As the issue requires convergence & coordination between Departments, the Task Force would be headed by the Chief Secretary. In UTs the Task Force would be headed by Administrator, UT Administration. Some States/UTs have their own mechanism at the State/UT level for Women’s Empowerment, Gender and Child related issues which may be considered and/or strengthened as State/UT Task Force. Principal Secretary, WCD/Social Welfare will be the convener of this body. Department of Women & Child Development will have the responsibility of coordinating all the activities related to implementation of the Plan in the State/UTs through the Directorate of ICDS.

At the District level

A District Task Force (DTF) led by the District Collector/Deputy Commissioner with representation of concerned departments (Health & Family Welfare; Appropriate Authority (PC&PNDT); Education; Panchayati Raj/ Rural Development, Police) including District legal Services Authority (DLSA) will be responsible for effective implementation, monitoring & supervision of the District Action Plan. Technical support and guidance for the implementation of Action Plan in the district would be provided by District Programme Officer (DPO) in the District ICDS Office for formulation of District Action Plan using the Block level Action Plans. A Gender expert/CSO member may also be included in the task force.

At the Block level

A Block level Committee would be set up under the Chairpersonship of the Sub Divisional Magistrate/Sub Divisional Officer/Block Development Officer (as may be decided by the concerned State Governments) to provide support in effective implementation, monitoring & supervision of the Block Action Plan.

At the Gram Panchayat/Ward level

The respective Panchayat Samiti/Ward Samiti (as may be decided by concerned State Governments) having jurisdiction over the concerned Gram Panchayat/Ward would be responsible for the overall coordination & supervision for effectively carrying out activities under the Plan.

At Village level

Village Health Sanitation and Nutrition Committees, (recognized as sub committees of panchayats) will guide and support village level implementation and monitoring of the plan. Frontline workers (AWWs, ASHAs & ANMs) will catalyze action on ground by creating awareness on the issue of CSR, collecting data, dissemination of information about schemes/programmes related to girl child & their families etc.


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